Visual Identity for AI research and product insight company.

ToftH is a research programme investigating how contemporary technologies disrupt the conceptual structures we rely on. Through collaborations, teaching, and publishing, it brings into focus the strange, as-yet-unnameable realities that tech quietly generates.

We created a new visual identity for ToftH—now @limn_ai including signage, a complete custom typeface, a typographic system, and applications across print and digital platforms.

Global design direction for a five-star Parisian boutique-hotel