Global design direction for a five-star Parisian boutique-hotel

Hana is the intersection of Japanese minimalism and French Belle-époque maximalism. Hotel Hana is a five-star boutique-hotel in the heart of Paris' Opéra district. Designed by architect Laura Gonzalez and featuring a fusion cuisine restaurant curated by The Social Food's Shirley Garnier, Hana is a sanctuary for tourists and local alike.

We had the pleasure to lead the hotel's global design direction, under Pragma's Olivier Leone's creative direction. We designed all graphic assets including a custom typeface, the stationery and print family, the website, uniforms and signage among others. Our design philosophy borrowed from Japanese composition mixed with rich texture and craft.

A visual identity for a maximalist architecture and design bureau