Morphus is a new generation lounge chair that combines technology and design to foster holistic well-being. Its objective is to help individuals achieve a harmonious balance of mind, body, and spirit by leveraging advanced digital tools and meticulously crafted experiences. It was created by Mexico based design studio Atra and launched at the Milan Salon Del Mobile 2024.

We created a complete brand identity including a logo and mark, a shape alphabet to visualise meditation benefits inside the app, digital templates and motion principles.

Morphus

• Website
• Instagram

Art direction and design

• Jersey
• Boris Van de Walle
• Marvin Armand

Creative direction

• Olivier Leone, Pragma

Product Design

• ATRA FORM

Art direction Assistant

• MARIO MOUSSAS ALVAREZ, PRAGMA

Web development

• PEPE PRIMELLES

Client

• ATRA FORM

A gallery creating a conversation between pieces that you might not normally find together